--- title: Nos livres blancs - Captain Wallet --- [Skip to content](https://lp.captainwallet.com/nos-livres-blancs-captain-wallet#main-content) Open main navigation Close main navigation - [Demander une démo](https://www.captainwallet.com/demo/) Open search Close search [Demander une démo](https://www.captainwallet.com/demo/) - [Nos cas clients](https://lp.captainwallet.com/nos-études-de-cas-captain-wallet) - [Nos livres blancs](https://lp.captainwallet.com/nos-livres-blancs-captain-wallet) - [Contenus sales](https://lp.captainwallet.com/contenus-sales) - [Nos présentations webinar](https://lp.captainwallet.com/nos-présentations-webinar-captain-wallet) - [Nos articles presse](https://lp.captainwallet.com/nos-articles-presse) Open main navigation Close main navigation - [Nos cas clients](https://lp.captainwallet.com/nos-études-de-cas-captain-wallet) - [Nos livres blancs](https://lp.captainwallet.com/nos-livres-blancs-captain-wallet) - [Contenus sales](https://lp.captainwallet.com/contenus-sales) - [Nos présentations webinar](https://lp.captainwallet.com/nos-présentations-webinar-captain-wallet) - [Nos articles presse](https://lp.captainwallet.com/nos-articles-presse) Open search Close search # Nos livres blancs Véritable page du « savoir », devenez un expert du mobile wallet en quelques minutes grâce à nos livres blancs, interviews d'experts ou encore nos "use case books". ## **Loyalty** ![Vignette page - 5 cas d’usage pour convertir et fidéliser grâce à la segmentation](https://lp.captainwallet.com/hs-fs/hubfs/Vignette%20page%20-%205%20cas%20d%E2%80%99usage%20pour%20convertir%20et%20fid%C3%A9liser%20gr%C3%A2ce%20%C3%A0%20la%20segmentation.png?width=550&name=Vignette%20page%20-%205%20cas%20d%E2%80%99usage%20pour%20convertir%20et%20fid%C3%A9liser%20gr%C3%A2ce%20%C3%A0%20la%20segmentation.png) ### Convertir et fidéliser grâce à la segmentation Comment faire de la segmentation votre meilleur atout pour affiner vos campagnes et améliorer vos résultats. [Version FR >](https://content.brevo.com/ebook-segmentation-retail-marketing-fr-internal) ![Vignette page - wallet + loyalty](https://lp.captainwallet.com/hs-fs/hubfs/Vignette%20page%20-%20wallet%20+%20loyalty.png?width=550&name=Vignette%20page%20-%20wallet%20+%20loyalty.png) ### Synergie wallet + loyalty Ce livre blanc vous dévoile les clés pour créer une synergie puissante entre programmes de fidélité et wallets mobiles. [Version FR >](https://content.brevo.com/ebook-wallet-loyalty-fr-internal) [Version EN >](https://content.brevo.com/ebook-wallet-loyalty-en-internal-copy) [Version DE >](https://content.brevo.com/de-wallet-loyalty-2024-internal) ![Vignette page - LB ROI](https://lp.captainwallet.com/hs-fs/hubfs/Vignette%20page%20-%20LB%20ROI.png?width=550&name=Vignette%20page%20-%20LB%20ROI.png) ### Mesurer le ROI de votre programme de fidélité Ce guide pratique vous aidera à calculer et optimiser le ROI de vos programmes de fidélité. [Version FR >](https://content.brevo.com/ebook-mesurer-roi-loyalty-fr-internal) [Version EN >](https://content.brevo.com/ebook-loyalty-roi-en-internal) ![Vignette page - 8 etapes fidélité](https://lp.captainwallet.com/hs-fs/hubfs/Vignette%20page%20-%208%20etapes%20fid%C3%A9lit%C3%A9.png?width=550&name=Vignette%20page%20-%208%20etapes%20fid%C3%A9lit%C3%A9.png) ### 8 étapes pour un programme de fidélité efficace Découvrez comment transformer vos clients en véritables ambassadeurs de votre marque. [Version FR >](https://content.brevo.com/ebook-8-etapes-programme-fidelite-fr-internal) [Version EN >](https://content.brevo.com/ebook-8-steps-loyalty-en-internal) ![Vignette page - loyalty](https://lp.captainwallet.com/hs-fs/hubfs/Vignette%20page%20-%20loyalty.png?width=550&name=Vignette%20page%20-%20loyalty.png) ### Décrpytage programmes de fidélité Avantages des programmes de fidélité, différentes configurations disponibles et exemples concrets. [Version FR >](https://content.brevo.com/ebook-decryptage-programmes-fidelite-fr-internal) [Version EN >](https://lp.captainwallet.com/hubfs/EN%20-%20livres%20blancs/LIVRES%20BLANCS/Loyalty%20white%20paper.pdf?hsLang=fr-fr) [Version DE >](https://lp.captainwallet.com/hubfs/DACH/White%20papers/White%20Paper_Alles%20%C3%BCber%20Treueprogramme.pdf?hsLang=fr-fr) ![Vignette page - 250 clients passés au crible](https://lp.captainwallet.com/hs-fs/hubfs/Vignette%20page%20-%20250%20clients%20pass%C3%A9s%20au%20crible.png?width=550&name=Vignette%20page%20-%20250%20clients%20pass%C3%A9s%20au%20crible.png) ### 250 clients analysés Adoption et utilisation des programmes de fidélité au sein des plus belles entreprises françaises [Version FR >](https://content.brevo.com/ebook-250-clients-analyses-fidelite-fr-internal) [Version DE >](https://lp.captainwallet.com/hubfs/DACH/White%20papers/DE_Benchmark%20FR_250%20Treueprogramme%20im%20Fokus.pdf?hsLang=fr-fr) [Version EN >](https://lp.captainwallet.com/hubfs/EN%20-%20livres%20blancs/LIVRES%20BLANCS/Benchmark%20of%20250%20loyalty%20programs.pdf?hsLang=fr-fr) ![Vignette page - Baromète de la fid](https://lp.captainwallet.com/hs-fs/hubfs/Vignette%20page%20-%20Barom%C3%A8te%20de%20la%20fid.png?width=550&name=Vignette%20page%20-%20Barom%C3%A8te%20de%20la%20fid.png) ### Baromètre de la fidélité Comportement des consommateurs et perceptions face aux programmes de fidélité.  [Version FR >](https://content.brevo.com/ebook-barometre-fidelite-fr-internal) [Version EN >](https://content.brevo.com/loyalty-barometer-2024-en-internal) [Version DE >](https://content.brevo.com/de-barometer-kundentreue-2024-internal) ## **Push / Mobile activation** ![Vignette page dindexation - 8 pop up efficaces](https://lp.captainwallet.com/hs-fs/hubfs/Vignette%20page%20dindexation%20-%20%208%20pop%20up%20efficaces.png?width=550&name=Vignette%20page%20dindexation%20-%20%208%20pop%20up%20efficaces.png) ### 8 pop-up efficaces Exemples de pop-up efficaces pour activer et engager vos utilisateurs [Version FR >](https://lp.captainwallet.com/hubfs/FR%20-%20Livres%20Blancs/PUSH%20ET%20MOBILE%20ACTIVATION/8%20exemples%20de%20pop-up%20efficaces.pdf?hsLang=fr-fr) [Version EN >](https://content.brevo.com/ebook-8-pop-up-en-internal) [Version DE >](https://lp.captainwallet.com/hubfs/DACH/White%20papers/Brevo_E-Book_8%20Beispiele%20f%C3%BCr%20effiziente%20Pop-ups.pdf?hsLang=fr-fr) ![Vignette page dindexation - 10 notifs pushs](https://lp.captainwallet.com/hs-fs/hubfs/Vignette%20page%20dindexation%20-%20%2010%20notifs%20pushs.png?width=550&name=Vignette%20page%20dindexation%20-%20%2010%20notifs%20pushs.png) ### 10 push Notifications 10 types de notifications push qui fonctionnent et comment certaines entreprises ont réussi à les utiliser pour atteindre leurs objectifs marketing. [Version FR >](https://content.brevo.com/ebook-10-push-notifications-efficaces-fr-internal) [Version EN >](https://content.brevo.com/ebook-10-push-notitications-en-internal) [Version DE >](https://lp.captainwallet.com/hubfs/DACH/White%20papers/Brevo_Ebook_10%20erfolgreiche%20Arten%20von%20Push-Benachrichtigungen.pdf?hsLang=fr-fr) ![Vignette page dindexation - guide ultime des push notifications (1)](https://lp.captainwallet.com/hs-fs/hubfs/Vignette%20page%20dindexation%20-%20guide%20ultime%20des%20push%20notifications%20(1).png?width=550&name=Vignette%20page%20dindexation%20-%20guide%20ultime%20des%20push%20notifications%20(1).png) ### Push notifications Tout ce qu'il faut savoir sur les push notifications (web, on site / on app ...) [Version FR >](https://lp.captainwallet.com/hubfs/FR%20-%20Livres%20Blancs/G%C3%89N%C3%89RIQUES/Brevo%20(branded)/Brevo%20-%20Le%20guide%20ultime%20des%20push%20notifications.pdf?hsLang=fr-fr) [Version ENG >](https://lp.captainwallet.com/hubfs/EN%20-%20livres%20blancs/LIVRES%20BLANCS/The%20utlimate%20guide%20to%20push%20notifications.pdf?hsLang=fr-fr) [Version ES >](https://lp.captainwallet.com/hubfs/ES%20-%20livres%20blancs/La%20gu%C3%ADa%20definitiva%20de%20notificaciones%20push.pdf?hsLang=fr-fr) [Version DE >](https://lp.captainwallet.com/hubfs/DACH/White%20papers/Der%20ultimative%20Leitfaden%20f%C3%BCr%20Push-Benachrichtigungen.pdf?hsLang=fr-fr) ![Vignette page dindexation - Notification & wallet](https://lp.captainwallet.com/hs-fs/hubfs/Vignette%20page%20dindexation%20-%20Notification%20%26%20wallet.png?width=550&name=Vignette%20page%20dindexation%20-%20Notification%20%26%20wallet.png) ### Mobile activation Notifications push & wallet : le combo gagnant pour engager et fidéliser ses clients [Version FR >](https://lp.captainwallet.com/hubfs/FR%20-%20Livres%20Blancs/PUSH%20ET%20MOBILE%20ACTIVATION/Notifications%20push%20%26%20wallet%20mobile.pdf?hsLang=fr-fr) ## **Wallet mobile** ![Vignette indexation-calendrier du wallet 2024 copie](https://lp.captainwallet.com/hs-fs/hubfs/Vignette%20indexation-calendrier%20du%20wallet%202024%20copie.png?width=550&name=Vignette%20indexation-calendrier%20du%20wallet%202024%20copie.png) ### Calendrier du Wallet 2025 Dates clés de l’année, exemples inspirants de campagnes wallet, temps forts marketing. [Version FR >](https://lp.captainwallet.com/hubfs/FR%20-%20Livres%20Blancs/G%C3%89N%C3%89RIQUES/Calendrier%20du%20wallet%202025.pdf?hsLang=fr-fr) ![Vignette page dindexation - 5 stratégies wallet](https://lp.captainwallet.com/hs-fs/hubfs/Vignette%20page%20dindexation%20-%205%20strat%C3%A9gies%20wallet.png?width=550&name=Vignette%20page%20dindexation%20-%205%20strat%C3%A9gies%20wallet.png) ### 5 stratégies wallet qui font doubler votre CA/client Chiffres clés, stratégies et résultats de grandes enseignes [Version FR >](https://lp.captainwallet.com/hubfs/FR%20-%20Livres%20Blancs/WALLET/5%20strategies%20wallet%20pour%20doubler%20votre%20CA-1.pdf?hsLang=fr-fr) ![Vignette page dindexation - Fideliser avec le wallet](https://lp.captainwallet.com/hs-fs/hubfs/Vignette%20page%20dindexation%20-%20Fideliser%20avec%20le%20wallet.png?width=550&name=Vignette%20page%20dindexation%20-%20Fideliser%20avec%20le%20wallet.png) ### 5 stratégies de fidélisation efficaces avec le wallet Chiffres clés et success stories de grandes enseignes [Version FR >](https://content.brevo.com/ebook-5-strategies-wallet-fr-internal) ![Vignette page dindexation - Black friday](https://lp.captainwallet.com/hs-fs/hubfs/Vignette%20page%20dindexation%20-%20Black%20friday.png?width=550&name=Vignette%20page%20dindexation%20-%20Black%20friday.png) ### Black Friday Les stratégies qui cartonnent chez nos clients pour le Black Friday [Version FR >](https://lp.captainwallet.com/hubfs/FR%20-%20Livres%20Blancs/Livre%20blanc%20-%20Black%20friday.pdf?hsLang=fr-fr) ![Vignette page dindexation - Livre blanc drive to store](https://lp.captainwallet.com/hs-fs/hubfs/Vignette%20page%20dindexation%20-%20Livre%20blanc%20drive%20to%20store.png?width=550&name=Vignette%20page%20dindexation%20-%20Livre%20blanc%20drive%20to%20store.png) ### Wallet Mobile & Drive-to-Store Tout ce que vous devez savoir sur le Wallet Mobile pour le Drive-to-Store [Version FR >](https://lp.captainwallet.com/hubfs/FR%20-%20Livres%20Blancs/BLOG%20BOOKS/Blogbook%20-%20Drive%20to%20store%20et%20Wallet%20Mobile%20-%20Maximisez%20le%20trafic%20en%20magasin%20et%20lengagement%20client.pdf?hsLang=fr-fr) [Version EN >](https://lp.captainwallet.com/hubfs/EN%20-%20livres%20blancs/BLOG%20BOOKS/BlogBook%20-%20Drive%20to%20store%20%26%20Wallet%20Mobile%20-%20EN.pdf?hsLang=fr-fr) ![Vignette page dindexation - interview N&D](https://lp.captainwallet.com/hs-fs/hubfs/Vignette%20page%20dindexation%20-%20interview%20N%26D.png?width=550&name=Vignette%20page%20dindexation%20-%20interview%20N%26D.png) ### L'interview de Nature & Découvertes Interview de Marta Fernandes, Responsable CRM chez N&D [Version FR >](https://lp.captainwallet.com/hubfs/Paroles%20Experts/Paroles-experts_Marta_Fernandes_N%26D.pdf?hsLang=fr-fr) ![Vignette page - BAROMÈTRE IFOP](https://lp.captainwallet.com/hs-fs/hubfs/Vignette%20page%20-%20BAROM%C3%88TRE%20IFOP.png?width=550&name=Vignette%20page%20-%20BAROM%C3%88TRE%20IFOP.png) ### Le Baromètre du wallet mobile 2024 Connaissances, perceptions et usages du wallet mobile chez les français ! [Version FR >](https://lp.captainwallet.com/hubfs/FR%20-%20Livres%20Blancs/Le%20barom%C3%A8tre%20du%20wallet%20mobile%20x%20Ifop.pdf?hsLang=fr-fr) [Version EN >](https://lp.captainwallet.com/hubfs/EN%20-%20livres%20blancs/LIVRES%20BLANCS/The%20mobile%20wallet%20barometer%20-%20Ifop%20x%20Captain%20Wallet.pdf?hsLang=fr-fr) ![Vignette page dindexation - blogbook omnicanalité@2x](https://lp.captainwallet.com/hs-fs/hubfs/Vignette%20page%20dindexation%20-%20%20blogbook%20omnicanalit%C3%A9@2x.png?width=550&name=Vignette%20page%20dindexation%20-%20%20blogbook%20omnicanalit%C3%A9@2x.png) ### Le Wallet Mobile dans votre stratégie omnicanale Comment les marques peuvent offrir une expérience client enrichie et personnalisée ? [Version FR >](https://lp.captainwallet.com/hubfs/FR%20-%20Livres%20Blancs/BLOG%20BOOKS/Blogbook%20-%20Comment%20le%20Wallet%20Mobile%20transforme%20votre%20strat%C3%A9gie%20omnicanale.pdf?hsLang=fr-fr) [Version EN >](https://lp.captainwallet.com/hubfs/EN%20-%20livres%20blancs/LIVRES%20BLANCS/Blogbook%20-%20how%20does%20the%20mobile%20wallet%20transform%20your%20omnichannel%20strategy.pdf?hsLang=fr-fr) ![Vignette page dindexation - rétention client (1)](https://lp.captainwallet.com/hs-fs/hubfs/Vignette%20page%20dindexation%20-%20%20r%C3%A9tention%20client%20(1).png?width=550&name=Vignette%20page%20dindexation%20-%20%20r%C3%A9tention%20client%20(1).png) ### Le guide de la rétention client Le wallet mobile, au coeur des stratégies retail pour booster sa rétention client [Version FR >](https://lp.captainwallet.com/hubfs/FR%20-%20Livres%20Blancs/G%C3%89N%C3%89RIQUES/Livre%20blanc%20-%20Le%20guide%20de%20la%20r%C3%A9tention%20client.pdf?hsLang=fr-fr) [Version EN >](https://lp.captainwallet.com/hubfs/EN%20-%20livres%20blancs/BLOG%20BOOKS/The%20customer%20relation%20guide%20-%20Mobile%20wallets%20at%20the%20heart%20of%20retail%20strategies.pdf?hsLang=fr-fr) ![Vignette page dindexation - le phygital](https://lp.captainwallet.com/hs-fs/hubfs/Vignette%20page%20dindexation%20-%20le%20phygital.png?width=550&name=Vignette%20page%20dindexation%20-%20le%20phygital.png) ### Le guide du phygital Comment intégrer le wallet dans une stratégie phygitale [Version FR >](https://lp.captainwallet.com/hubfs/FR%20-%20Livres%20Blancs/BLOG%20BOOKS/Le%20guide%20du%20phygital.pdf?hsLang=fr-fr) [Version EN >](https://lp.captainwallet.com/hubfs/EN%20-%20livres%20blancs/BLOG%20BOOKS/The%20Phygital%20Guide%20-%20How%20the%20Mobile%20Wallet%20Becomes%20a%20Growth%20Driver%20for%20Brands.pdf?hsLang=fr-fr) ![vignette page dindexation - blogbookPlan de travail 1_9-1](https://lp.captainwallet.com/hs-fs/hubfs/vignette%20%20page%20dindexation%20-%20blogbookPlan%20de%20travail%201_9-1.png?width=550&name=vignette%20%20page%20dindexation%20-%20blogbookPlan%20de%20travail%201_9-1.png) ### Fréquence d'achat Comment booster sa fréquence d'achat avec le wallet mobile [Version FR >](https://lp.captainwallet.com/hubfs/FR%20-%20Livres%20Blancs/BLOG%20BOOKS/BLOGBOOK-Boostez%20votre%20fr%C3%A9quence%20dachat%20avec%20le%20wallet.pdf?hsLang=fr-fr) [Version EN >](https://lp.captainwallet.com/hubfs/EN%20-%20livres%20blancs/BLOG%20BOOKS/Boost%20your%20purchase%20frequency%20with%20the%20wallet%205%20examples%20of%20concrete%20strategies.pdf?hsLang=fr-fr) ![Vignette indexation-calendrier du wallet 2024](https://lp.captainwallet.com/hs-fs/hubfs/Vignette%20indexation-calendrier%20du%20wallet%202024.png?width=550&name=Vignette%20indexation-calendrier%20du%20wallet%202024.png) ### Le calendrier du wallet 2024 Dates clés, conseils et exemples de campagnes wallet toute l'année  [Version FR >](https://lp.captainwallet.com/hubfs/FR%20-%20Livres%20Blancs/G%C3%89N%C3%89RIQUES/Le%20calendrier%20du%20wallet%202024.pdf?hsLang=fr-fr) ![Plan de travail 1_8](https://lp.captainwallet.com/hs-fs/hubfs/Plan%20de%20travail%201_8.png?width=550&name=Plan%20de%20travail%201_8.png) ### Wallet Mobile - Assurances & Mutuelles Le Wallet Mobile décortiqué dans le secteur des Assurance & Mutuelles [Version FR >](https://lp.captainwallet.com/hubfs/FR%20-%20Livres%20Blancs/G%C3%89N%C3%89RIQUES/Captain%20Wallet_Livre%20Blanc_Assurances-Mutuelles.pdf?hsLang=fr-fr) ![Vignette livre blanc page dindexationPlan de travail 1_6](https://lp.captainwallet.com/hs-fs/hubfs/Vignette%20livre%20blanc%20page%20dindexationPlan%20de%20travail%201_6.png?width=550&name=Vignette%20livre%20blanc%20page%20dindexationPlan%20de%20travail%201_6.png) ### Le mobile wallet, un nouveau canal relationnel pour multiplier votre CA A l'aide d'exemples, de cas concrets et de chiffres, découvrez les bénéfices du wallet mobile. [Version FR >](https://lp.captainwallet.com/hubfs/FR%20-%20Livres%20Blancs/G%C3%89N%C3%89RIQUES/CaptainWallet-LivreBlanc-LeMobileWallet-2025.pdf?hsLang=fr-fr) [Version EN >](https://lp.captainwallet.com/hubfs/EN%20-%20livres%20blancs/LIVRES%20BLANCS/The%20mobile%20wallet%20a%20new%20relationship%20channel%20to%20increase%20your%20turnover.pdf?hsLang=fr-fr) [Version DE >](https://lp.captainwallet.com/hubfs/DACH/White%20papers/Das%20Mobile%20Wallet%20ein%20neuer%20Marketingkanal%20zur%20Umsatzsteigerung.pdf?hsLang=fr-fr) ![Vignettes - le wallet pour votre stratégie (1)](https://lp.captainwallet.com/hs-fs/hubfs/Vignettes%20-%20le%20wallet%20pour%20votre%20strat%C3%A9gie%20(1).png?width=550&name=Vignettes%20-%20le%20wallet%20pour%20votre%20strat%C3%A9gie%20(1).png) ### Le Wallet pour votre stratégie Les questions/réponses que les marques se posent sur l'impact de la mise en place du wallet sur leur stratégie. [Version FR >](https://lp.captainwallet.com/hubfs/FR%20-%20Livres%20Blancs/Le%20wallet%20pour%20votre%20strat%C3%A9gie.pdf?hsLang=fr-fr) [Version ES >](https://lp.captainwallet.com/hubfs/ES%20-%20livres%20blancs/El%20Wallet%20para%20tu%20estrategia.pdf?hsLang=fr-fr) [Version DE >](https://lp.captainwallet.com/hubfs/DACH/White%20papers/Das%20Wallet%20f%C3%BCr%20deine%20Strategie_Brevo%20Wallet.pdf?hsLang=fr-fr)   ![Vignettes - le wallet pour vos équipes](https://lp.captainwallet.com/hs-fs/hubfs/Vignettes%20-%20le%20wallet%20pour%20vos%20%C3%A9quipes.png?width=550&name=Vignettes%20-%20le%20wallet%20pour%20vos%20%C3%A9quipes.png) ### Le Wallet pour vos équipes Les questions/réponses que les marques se posent sur l'impact de la mise en place du wallet sur leurs équipes. [Version FR >](https://lp.captainwallet.com/hubfs/FR%20-%20Livres%20Blancs/Le%20wallet%20pour%20vos%20%C3%A9quipes.pdf?hsLang=fr-fr) [Version ES >](https://lp.captainwallet.com/hubfs/ES%20-%20livres%20blancs/El%20Wallet%20para%20tus%20equipos.pdf?hsLang=fr-fr) [Version DE >](https://lp.captainwallet.com/hubfs/DACH/White%20papers/Das%20Wallet%20f%C3%BCr%20deine%20Teams_Brevo%20Wallet.pdf?hsLang=fr-fr) ![Vignettes - le wallet pour votre budget](https://lp.captainwallet.com/hs-fs/hubfs/Vignettes%20-%20le%20wallet%20pour%20votre%20budget.png?width=550&name=Vignettes%20-%20le%20wallet%20pour%20votre%20budget.png) ### Le Wallet pour votre budget Les questions/réponses que les marques se posent sur le budget wallet et son ROI. [Version FR >](https://lp.captainwallet.com/hubfs/FR%20-%20Livres%20Blancs/Le%20wallet%2c%20pour%20votre%20budget%20et%20vos%20objectifs.pdf?hsLang=fr-fr) [Version ES >](https://lp.captainwallet.com/hubfs/ES%20-%20livres%20blancs/El%20Wallet%20para%20tus%20objetivos%20y%20tu%20presupuesto.pdf?hsLang=fr-fr) [Version DE >](https://lp.captainwallet.com/hubfs/DACH/White%20papers/Das%20Wallet%20f%C3%BCr%20dein%20Budget%20%26%20deine%20Ziele_Brevo%20Wallet.pdf?hsLang=fr-fr) ![Vignettes - le wallet pour vos clients](https://lp.captainwallet.com/hs-fs/hubfs/Vignettes%20-%20le%20wallet%20pour%20vos%20clients.png?width=550&name=Vignettes%20-%20le%20wallet%20pour%20vos%20clients.png) ### Le Wallet pour vos clients Les questions/réponses sur l'usage du wallet chez les clients finaux. [Version FR >](https://lp.captainwallet.com/hubfs/FR%20-%20Livres%20Blancs/Le%20wallet%20pour%20vos%20clients.pdf?hsLang=fr-fr) [Version ES >](https://lp.captainwallet.com/hubfs/ES%20-%20livres%20blancs/El%20wallet%20para%20tus%20clientes.pdf?hsLang=fr-fr) [Version DE >](https://lp.captainwallet.com/hubfs/DACH/White%20papers/Das%20Wallet%20f%C3%BCr%20deine%20KundInnen_Brevo%20Wallet.pdf?hsLang=fr-fr) ![Vignettes - le wallet pour votre marque](https://lp.captainwallet.com/hs-fs/hubfs/Vignettes%20-%20le%20wallet%20pour%20votre%20marque.png?width=550&name=Vignettes%20-%20le%20wallet%20pour%20votre%20marque.png) ### Le Wallet pour votre marque Les questions/réponses que les marques se posent sur les usages et cas d'utilisation du wallet [Version FR >](https://lp.captainwallet.com/hubfs/FR%20-%20Livres%20Blancs/Le%20wallet%20pour%20votre%20marque.pdf?hsLang=fr-fr) [Version ES >](https://lp.captainwallet.com/hubfs/ES%20-%20livres%20blancs/El%20Wallet%20para%20tu%20marca.pdf?hsLang=fr-fr) [Version DE >](https://lp.captainwallet.com/hubfs/DACH/White%20papers/Das%20Mobile%20Wallet%20f%C3%BCr%20deine%20Marke_Brevo%20Wallet.pdf?hsLang=fr-fr) ![Vignettes - cas dusage du wallet](https://lp.captainwallet.com/hs-fs/hubfs/Vignettes%20-%20cas%20dusage%20du%20wallet.png?width=550&name=Vignettes%20-%20cas%20dusage%20du%20wallet.png) ### Les cas d'usage du wallet Un condensé de tout ce qu'il est possible de faire avec le wallet [Version FR >](https://lp.captainwallet.com/hubfs/FR%20-%20Livres%20Blanc%20-%20BlogBooks/Tous%20les%20cas%20dusage%20du%20wallet.pdf?hsLang=fr-fr) [Version ES >](https://lp.captainwallet.com/hubfs/ES%20-%20livres%20blancs/Los%20casos%20de%20uso%20del%20wallet.pdf?hsLang=fr-fr) [Version EN >](https://lp.captainwallet.com/hubfs/EN%20-%20livres%20blancs/LIVRES%20BLANCS/All%20use%20cases%20for%20the%20mobile%20wallet.pdf?hsLang=fr-fr) [Version DE](https://lp.captainwallet.com/hubfs/DACH/White%20papers/Alle%20Anwendungsfaelle%20des%20Mobile%20Wallets_Brevo%20Wallet.pdf?hsLang=fr-fr)   ![Vignettes - parcours client - Mutuelle et assurance](https://lp.captainwallet.com/hs-fs/hubfs/Vignettes%20-%20parcours%20client%20-%20Mutuelle%20et%20assurance.png?width=550&name=Vignettes%20-%20parcours%20client%20-%20Mutuelle%20et%20assurance.png) ### Parcours clients - Assurances & Mutuelles Condensé des parcours clients de nos clients : April, M comme Mutuelle, Unéo ... [Version FR >](https://lp.captainwallet.com/hubfs/FR%20-%20Livres%20Blancs/Les%20parcours%20clients%20dans%20le%20wallet%20pour%20le%20secteur%20assurancesmutuelles.pdf?hsLang=fr-fr) ![Vignette livre blanc page dindexationPlan de travail 1_7](https://lp.captainwallet.com/hs-fs/hubfs/Vignette%20livre%20blanc%20page%20dindexationPlan%20de%20travail%201_7.png?width=550&name=Vignette%20livre%20blanc%20page%20dindexationPlan%20de%20travail%201_7.png) ### 5 exemples concrets de stratégie sur mobile wallet Sandro, The Kooples, Zadig & Voltaire, Etam et Don’t Call Me Jennyfer : découvrez leur stratégie sur le mobile wallet. [Version FR >](https://lp.captainwallet.com/hubfs/FR%20-%20Livres%20Blancs/BLOG%20BOOKS/BlogBook-5_Exemples_Concrets_wallet_mobile.pdf?hsLang=fr-fr) ![Vignette - visuel book - grande distribution](https://lp.captainwallet.com/hs-fs/hubfs/Vignette%20-%20visuel%20book%20-%20grande%20distribution.png?width=550&name=Vignette%20-%20visuel%20book%20-%20grande%20distribution.png) ### Parcours clients - Grande distribution Les parcours clients sur le wallet de Auchan, Carrefour, Franprix ... [Version FR >](https://lp.captainwallet.com/hubfs/FR%20-%20Livres%20Blanc%20-%20BlogBooks/Les%20parcours%20clients%20dans%20le%20mobile%20wallet%20pour%20le%20secteur%20de%20la%20grande%20distribution.pdf?hsLang=fr-fr) [Version EN >](https://lp.captainwallet.com/hubfs/EN%20-%20livres%20blancs/VISUEL%20BOOKS/Customer%20journeys%20in%20the%20mobile%20wallet%20-%20MASS%20DISTRIBUTION.pdf?hsLang=fr-fr) ![Réseaux sociaux visuel book](https://lp.captainwallet.com/hs-fs/hubfs/R%C3%A9seaux%20sociaux%20visuel%20book.png?width=550&name=R%C3%A9seaux%20sociaux%20visuel%20book.png) ### Parcours clients - PAP Les parcours clients dans le prêt à porter : Celio, Claudie Pierlot, Petit Bateau.. [Version FR >](https://lp.captainwallet.com/hubfs/FR%20-%20Livres%20Blancs/VISUEL%20BOOKS/Les%20parcours%20clients%20dans%20le%20mobile%20wallet%20pour%20le%20secteur%20du%20pr%C3%AAt%20%C3%A0%20porter.pdf?hsLang=fr-fr) [Version EN >](https://lp.captainwallet.com/hubfs/EN%20-%20livres%20blancs/VISUEL%20BOOKS/Customer%20journeys%20in%20the%20mobile%20wallet_FASHION.pdf?hsLang=fr-fr) ![vignette page dindexation - blogbookPlan de travail 1_9](https://lp.captainwallet.com/hs-fs/hubfs/vignette%20%20page%20dindexation%20-%20blogbookPlan%20de%20travail%201_9.png?width=550&name=vignette%20%20page%20dindexation%20-%20blogbookPlan%20de%20travail%201_9.png) ### Booster sa fréquence d'achat avec le wallet 5 cas concrets de marques qui ont boosté leur fréquence d'achat avec le wallet. [Version FR >](https://lp.captainwallet.com/hubfs/FR%20-%20Livres%20Blancs/BLOG%20BOOKS/BLOGBOOK-Boostez%20votre%20fr%C3%A9quence%20dachat%20avec%20le%20wallet.pdf?hsLang=fr-fr) ![vignette livre blanc &Plan de travail 1_8](https://lp.captainwallet.com/hs-fs/hubfs/vignette%20livre%20blanc%20%26Plan%20de%20travail%201_8.png?width=550&name=vignette%20livre%20blanc%20%26Plan%20de%20travail%201_8.png) ### Pourquoi intégrer le wallet en 2024 ? Un livre blanc pour découvrir les fondamentaux du wallet mobile. [Version FR >](https://lp.captainwallet.com/hubfs/FR%20-%20Livres%20Blancs/G%C3%89N%C3%89RIQUES/Livre%20Blanc_Le%20Mobile%20Wallet%202023.pdf?hsLang=fr-fr) [Version ES >](https://lp.captainwallet.com/hubfs/ES%20-%20livres%20blancs/%C2%BFPor%20qu%C3%A9%20integrar%20el%20wallet%20en%20tu%20estrategia%20de%20mk%20en%202024%3F.pdf?hsLang=fr-fr) ![mockup use case book tourisme](https://lp.captainwallet.com/hs-fs/hubfs/mockup%20use%20case%20book%20tourisme.png?width=550&name=mockup%20use%20case%20book%20tourisme.png) ### Use case book ### Tourisme 2 cas clients dans le secteur du tourisme : Corsair & Best Western [Version FR >](https://lp.captainwallet.com/hubfs/FR%20-%20Livres%20Blancs/USE%20CASE%20BOOKS/OLD/Use%20case%20book%20-%20TOURISME.pdf?hsLang=fr-fr)   ![Vignette livre blanc page dindexationPlan de travail 1_1](https://lp.captainwallet.com/hs-fs/hubfs/Vignette%20livre%20blanc%20page%20dindexationPlan%20de%20travail%201_1.png?width=550&name=Vignette%20livre%20blanc%20page%20dindexationPlan%20de%20travail%201_1.png) ### Use case book ### Grande Distribution Un condensé de nos cas clients dans le secteur de la Grande Distribution : Picard, Aligro ... [Version FR >](https://lp.captainwallet.com/hubfs/Use%20case%20books/Use%20case%20book%20-%20Grande%20distribution.pdf?hsLang=fr-fr) [Version ES >](https://lp.captainwallet.com/hubfs/ES%20-%20livres%20blancs/Use%20case%20book%20-%20Gran%20distribucion.pdf?hsLang=fr-fr) [Version EN >](https://lp.captainwallet.com/hubfs/EN%20-%20livres%20blancs/USE%20CASES%20BOOKS/Use%20cases%20book%20-%20MASS%20DISTRIBUTION%20SECTOR.pdf?hsLang=fr-fr) ![Vignette livre blanc page dindexationPlan de travail 1](https://lp.captainwallet.com/hs-fs/hubfs/Vignette%20livre%20blanc%20page%20dindexationPlan%20de%20travail%201.png?width=550&name=Vignette%20livre%20blanc%20page%20dindexationPlan%20de%20travail%201.png) ### Use case book ### Assurance & Mutuelle Un condensé de nos cas clients dans le secteur de la mutuelle & assurance : April, Macif ... **[Version FR >](https://lp.captainwallet.com/hubfs/Use%20case%20books/Use%20case%20book%20-%20assurance_mutuelle.pdf?hsLang=fr-fr)** **[Version ES >](https://lp.captainwallet.com/hubfs/ES%20-%20livres%20blancs/Use%20case%20book%20-%20Aseguradora-M%C3%BAtua.pdf?hsLang=fr-fr)** ![Vignette livre blanc page dindexationPlan de travail 1_3](https://lp.captainwallet.com/hs-fs/hubfs/Vignette%20livre%20blanc%20page%20dindexationPlan%20de%20travail%201_3.png?width=550&name=Vignette%20livre%20blanc%20page%20dindexationPlan%20de%20travail%201_3.png) ### Paroles d'Experts ### Céline Kwicien, URW Découvrez l'interview de la CRM & Engagement Project Manager Europe chez URW. [Version FR >](https://lp.captainwallet.com/hubfs/Paroles%20Experts/Paroles-experts-Celine-Kwiecien-URW.pdf?hsLang=fr-fr) ![Vignette livre blanc page dindexationPlan de travail 1_2](https://lp.captainwallet.com/hs-fs/hubfs/Vignette%20livre%20blanc%20page%20dindexationPlan%20de%20travail%201_2.png?width=550&name=Vignette%20livre%20blanc%20page%20dindexationPlan%20de%20travail%201_2.png) ### Use case book ### Mode Un condensé de nos cas clients dans le secteur de la mode : The Kooples, Jules, Courir ... [Version FR >](https://lp.captainwallet.com/hubfs/Use%20case%20books/Use%20case%20book%20-%20MODE.pdf?hsLang=fr-fr) [Version ES >](https://lp.captainwallet.com/hubfs/ES%20-%20livres%20blancs/Use%20case%20book%20-%20Moda.pdf?hsLang=fr-fr) [Version EN >](https://lp.captainwallet.com/hubfs/EN%20-%20livres%20blancs/USE%20CASES%20BOOKS/Use%20case%20book%20%20-%20FASHION%20INDUSTRY-1.pdf?hsLang=fr-fr) ![Vignette livre blanc page dindexationPlan de travail 1_5](https://lp.captainwallet.com/hs-fs/hubfs/Vignette%20livre%20blanc%20page%20dindexationPlan%20de%20travail%201_5.png?width=550&name=Vignette%20livre%20blanc%20page%20dindexationPlan%20de%20travail%201_5.png) ### Paroles d'Experts ### Carole Massart, Conforama Découvrez l'interview de la Responsable Marketing Client chez Conforama. [Version FR >](https://lp.captainwallet.com/hubfs/Paroles%20Experts/Paroles-experts-Carole-Massart-Conforama.pdf?hsLang=fr-fr) ![Vignette livre blanc page dindexationPlan de travail 1_4](https://lp.captainwallet.com/hs-fs/hubfs/Vignette%20livre%20blanc%20page%20dindexationPlan%20de%20travail%201_4.png?width=550&name=Vignette%20livre%20blanc%20page%20dindexationPlan%20de%20travail%201_4.png) ### Paroles d'Experts ### Noa Mokhnachi, L'Occitane Découvrez l'interview de la Head of CRM chez L'Occitane.  [Version FR >](https://lp.captainwallet.com/hubfs/Paroles%20Experts/Paroles-experts-Noa-Mokhnachi-LOccitane.pdf?hsLang=fr-fr) [Version ES >](https://lp.captainwallet.com/hubfs/ES%20-%20livres%20blancs/Palabras%20de%20expertos%20-%20Noa%20MOKHNACHI.pdf?hsLang=fr-fr) [![Logo CW x Brevo - C - couleur](https://lp.captainwallet.com/hs-fs/hubfs/Logos%20CW/Logo%20CW%20x%20Brevo%20-%20C%20-%20couleur.png?width=200&height=112&name=Logo%20CW%20x%20Brevo%20-%20C%20-%20couleur.png "Logo CW x Brevo - C - couleur")](https://www.captainwallet.com/) Copyright ©2026 Captain Wallet. 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